Harrah’s continues to improve customer service

New and Improved Harrahs Website Launched

The re-launch of Harrah's Entertainment’s consumer web site, www.harrahs.com, follows an extended CRM campaign, Total Rewards, which Harrah’s has been following with great ardor.

Total Rewards tracks a customer's play and offers incentives to consolidate gaming activities at the company's 21 Harrah's Rio and Showboat casinos across the United States.

An extension of their Total Rewards program, available at platinum, gold and diamond levels, the service, called E-Total Rewards, will offer customers account information, benefits and comps in real time.

Through the web site with its customizable features for members, Total Rewards program members will be able to edit their personal profiles; gain real-time access to their tiered score total; determine the number of reward credits needed to attain a higher level of membership with premium benefits; view casino offers and comps sorted by casino property and offer type; and link to available partner privileges, including savings on Hertz car rentals and the opportunity to earn cash purchases on a Harrah's MBNA Visa card.

Visit our sponsor The Shopping Center

Home