Northern Exposure

Ladbrokes goes for Swedish market

UK gaming company, Ladbrokes plans to launch an online gambling service in Sweden.

Hoping to serve as an alternative to state-run betting and gaming operations, Ladbrokes has started its Scandinavian market penetration with the launch of a Swedish Ladbrokes.com.

To give Scandinavian punters a real homey feel, the UK-based site will be localized, with content and support being handled by Swedish content providers and support teams. In addition, experts in the field will compile odds on local sporting events, particularly those that are especially attractive to the Nordic market such as ice hockey and Swedish, Danish, Finnish and Norwegian league football.

Regular Ladbrokes features such as the ever-popular English Premiership and European football betting markets will also be available on the Swedish gambling service.

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